Analysis Of Consumer Sentiment In The Immortal Flower Market

1. What is Eternal Flower

Preserved Fresh Flower, also known as "flowers That Never Wither" abroad. Preserved flowers are fresh cut flowers of roses, carnations, phalaenopsis, hydrangea, etc., using high-tech means, through a series of complex processes such as dehydration, decolorization, drying, and dyeing. , The hand feel is almost the same as that of flowers. It maintains the characteristics of flowers, and has richer colors, higher uses and longer storage time. It is the most ideal flower deep-processing product for floral design, home decoration and celebration activities.

2. Characteristics of immortal flowers

Compared with dried flowers, dried flowers can be stored for more than ten years because the flowers lose moisture. Although they can be stored for a long time, they are dry, not fresh, and not good-looking. With the passage of time, the color of dried flowers will change. fade. However, the immortal flower has water molecules in the petals. The special technology of injecting nutrient solution slows down the speed of water disappearance in the flowers, thereby delaying the withering time of flowers. Whether it is seen or touched, it is not much different from flowers, and it can be preserved. 3-5 years. Dried flowers are difficult to maintain the color, shape, texture and flexibility of flowers, and are prone to fading, scattering and damage. Since the immortal flower is eluted to remove the contents of plant cells, such as sugar, fat, etc., after preservation and dyeing, the plant cells maintain their natural structure, shape and color without corruption and dehydration and embrittlement. Therefore, immortal flowers can be stored and used for a long time, which is convenient for logistics and transportation, and requires no watering, no care, no pollen, and no hay fever infection. It is a major innovation in flower products.

3. Analysis on the color matching of immortal flowers

(1) Contrasting colors. Everyone knows that the red color represents a warm, gentle, romantic or girlish heart, while the blue color is quiet and calm, the green color is vitality and foil, and the white color is peace. When making immortal Flower Boxes, use these complementary colors or Contrasting colors are paired together, and the resulting effect colors are in sharp contrast. The contrasting colors of red and blue express the contrast between lively and quiet, warm and cool, and it is a very strong contrasting design. The contrasting color matching of red and green will produce a very strong sense of jump. Red and green are contrasting colors, and the brilliance of red and the purity of white also form a contrast of light and shade, dynamic and static. Most of the time, this contrast will be appropriately reconciled. In the design, you can add a large proportion of white immortal hydrangea. The white immortal hydrangea has a soft and flowing effect, so that the work is not too quiet or too noisy. Such as the process of making the atmosphere of the Flower Box from noisy to rational.

(2) The same color system. Inserting the same kind of flowers in groups can make the Flower Box show the effect of large color blocks, which can highlight the expression of color. For example, the combination of orange to orange-red to red is a combination of adjacent colors. Usually, it is easier to make the work express the feeling of order and coordination. Red is darker than orange, giving people a heavy feeling. Therefore, red is inserted at the lower end of the work, and It plays a role in cohesion, and also makes the works show the principle of orderly gathering and dispersing, and the principle of light and heavy. It can also make the immortal flowers of the same color distribute regularly, and the colors change sequentially from the center to the periphery, from dark to light, which well shows the divergent shape of a fan.

(3) Gray and bright color matching. Gray is a mixture of black and white, such as the gray-pink calla lilies and gray-pink reticulated grasses that we commonly see. The color combination of pink and gray-pink is still a monochromatic combination, and the use of gray can make the immortal flower work we make more elegant and calm. Gray and black are elegant and low-key non-bright colors. Gray-pink is a composite color formed by adding gray on the basis of pink. Due to the rich changes in light and dark levels of colors with gray tones, it is difficult to master the color matching. The effect is wonderful, and if you can master it well, you can make beautiful works. For example, light gray pink, peach red and red purple show a gentle and soft feeling, while the form of straight lines and right angles expresses a tough feeling, which can form a sharp contrast visually.

Research on immortal flowers

We use the most popular communication software to conduct this survey on immortal flowers. The respondents of the questionnaire all use mobile phones to send links to conduct the survey, and the background will calculate the survey results uniformly. This will not only help us to sample questionnaires from people in different regions of the country, but also facilitate our questionnaire collection and statistics.

consumer analysis

When we face ordinary consumers, their consumption psychology believes that flower consumption is a high-end consumption form, which belongs to the category of emotional consumption. When customers consume, they focus not only on the flowers themselves, but also on the flowers they love, not the flowers themselves. A person's commitment to "love for a lifetime" shows his love for his lover, and flowers are just the carrier of this commitment.

Generally, consumers are more concerned about the grade and weight of gifts. When we make flowers for gifts, we must make the products just as expected by these customers. If the grade is low, the flower gift is not enough to express the customer's appreciation for the recipient of the flower. will turn to other gifts.

The impact of color design on target consumers:

Starting from the color, for example, during women's festivals, we can focus on warm-colored flowers, and during men's festivals, we can focus on cool colors. Red in the warm color system: represents youth, vitality and enthusiasm, and most consumers will choose to give it to their girlfriends; purple: It gives people a sense of elegance and nobility, and most consumers will choose to give it to their mothers. Blue in the cool color system: It gives people a sense of calm, spaciousness, eternity and broadness. It is especially mixed with white, which can reflect a soft, elegant and romantic atmosphere, giving people a feeling of calm and rationality. People use it to express the future and high technology. , thinking, etc. Consumers prefer to give to their boyfriends, followed by their fathers; green: giving people a sense of freshness and peace, most consumers prefer to give to their fathers, followed by their boyfriends.

In home decoration, most people prefer to decorate with brightly colored flowers. Brightly colored flowers are placed in the home to show more vigor and vitality. In the same color system and contrasting color system, consumers prefer the contrasting color system, and in the contrasting color system and the gray background bright flower system, consumers prefer the gray background bright flower system.

Through this survey, we have a better understanding of what products to launch at what time, and what kind of collocation is more suitable for the market.